Industry@Tallinn & Baltic Event:
Tallinn Industry Dashboard


beta> data from 2024
Introducing the Tallinn Industry Dashboard
This website is the beta edition of the Tallinn Industry Dashboard—an new data driven decision making initiative at Industry @ Tallinn that aims to transform traditional festival, market and stakeholder reporting through data-driven insights and interactive visualization.
Why This Matters
In an increasingly fragmented and competitive European festival landscape and the overall cooling of the audiovisual sector, the industry requires agile decision-making tools based on concrete data rather than intuition which has been the norm for decades. With the the Tallinn Industry Dashboard we aim to pioneer´ a new standard and a way of thinking and decision making for transparent, actionable industry reporting.
What is it?
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First-of-its-kind
Comprehensive data analysis combining key metrics and data points from Industry@Tallinn & Baltic Event with Tallinn Black Nights Film Festival
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Open Data Approach
All metrics presented here are made available under Creative Commons licensing for industry-wide benefit.
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Real-time Insights
With this interactive platform we aim to ove beyond traditional surveys to provide actionable intelligence for stakeholders now and in the future.
Finally, setting new standards in Industry reporting
To conclude, we hope this beta dashboard shall inspire others to establishes´ a replicable model for industry events across Europe and catalyzing fostering more informed decision-making throughout the audiovisual sector, especially during these challenging times.
Marge Liiske
Head of Industry@Tallinn & Baltic Event

Sten Saluveer
Chief Innovation Advisor to the project, Head of Tallinn Digital Summit, hosted by the Prime Minister of Estonia
Executive Summary
This first, beta edition of the Tallinn Industry Dashboard, is an attempt towards data-driven reporting for omprehensive insights into the performance and impact of key industry events in the European audiovisual sector. This inaugural dashboard offers an in-depth analysis of both Industry@Tallinn & Baltic Event (I@T&BE) and the Tallinn Black Nights Film Festival (TBNFF) 2024, aiming to quantify successes but also dentifying critical areas for future improvements.
Our findings confirm the significant influence and robust engagement. The key metrics demonstrate strong participant satisfaction, extensive networking, substantial international reach, and a considerable economic contribution to the region, often felt but not quantified in the creative industry funding process.
  • High Participant Satisfaction & Goal Achievement: Both events achieved impressive success metrics, with over 90% of participants reporting high satisfaction and successful achievement of their primary goals.
  • Robust Networking Outcomes: Attendees demonstrated strong engagement in networking activities, averaging 8.26 meetings and making 11.42 new contacts per participant, fostering significant industry connections.
  • Established Regional Hub Status: The events attracted participants from 73 countries, solidifying Tallinn's position as a vital regional hub with a notable concentration of Nordic and Baltic attendees.
  • Significant Economic Impact: The festivals ´generated substantial economic benefits for the city, accounting for over 11,730 visitor nights with an average stay of 5.1 nights per participant.
  • Identified Areas for Enhancement: While overall success was high, feedback indicated specific challenges with the matchmaking platform, presenting a clear opportunity for targeted improvement and enhanced future experiences.
Want to learn more? Continue to explore in the sections below.
Chapter 1: Insights from Industry@Tallinn & Baltic Event
How satisfied were our participants?
When asked about their overall satisfaction,

67.19% of respondents selected option '3', representing generally successful and happy experience.
We believe this indicates a good emotional and professional ROI for the vast majority of participants of Industry@Tallinn & Baltic Event 2024.
Onsite participation is Mission-critical
Industry @ Tallinn & Baltic E event is fundamentally an in-person experience. A staggering
98.13% of respondents attended onsite, with only 1.87% participating online.
High-volume networking paves way for later deals
8.26
meetings per participant
11.42
new contacts
0.58
agreements per meeting on site
Over 90% of attendees achieved their goals
Our key performance indicator is whether participants accomplish what they set out to do. A whoppin
90.2% of respondents confirmed they reached their goals and expectations. The qualitative feedback from the 9.8% who did not primarily cites failures of the matchmaking platform.
Networking and education are the top motivators for attendance
When we asked our attendees about their primary purpose in Tallinn,
"Networking/ widening contact network" was the top answer (22.80%), followed by "Attending conferences / educating" (15.38%) and "Find new business contacts" (14.56%).
A-Class professionals and hospitality are the key attendance drivers
Why do industry professionals choose Tallinn? The data has matched out gut feeling: Its the Estonian hospitality, the people and the environment.
"Wide range of professionals attending" was the leading reason (25.11%), followed closely by "Hospitality" (19.48%). The qualitative feedback reinforces this, with recurring praise for the event's "cosy," "friendly," and "intimate" atmosphere.
The event delivers high-quality business value
On a 5-point scale, our 2024 attendees rated the
"business networking quality" at an average of 4.08/5. The "productivity of the meetings" was rated 3.86/5 , and the overall "importance of the market for business activities" was rated 3.68/5.
The vast majority of attendees generate tangible professional opportunities
Nearly three-quarters of attendees
(73.08%) confirmed they encountered new market or professional opportunities as a direct result of their attendance.
These included finding co-producers, sales agents, new talent, and distribution opportunities.
But our Matchmaking platform did not deliver
The most consistent and critical negative feedback we received concerned the event's digital tools. Multiple comments from the attendees point out
the online matchmaking system as non-functional, confusing, or unreliable.
This was our a major operational flaw in an otherwise well-regarded event.
What should we program for the future?
When we surveyed our attendees for future topics, a clear pattern emerged: a desire for less theoretical and more practical content throughout the Industry@Tallinn & Baltic Event. Our attendees were specifically asking for concrete case studies, sessions on financing and distribution, and practical workshops.
And what about the synergy with the Tallinn Black Nights Film Festival?
Chapter 2: Insights from the Tallinn Black Nights Film Festival 2024
Producers are the core attendees
Producers are the most represented profession at the TBNFF,
making up24.1% of all attendees.
This is followed by a diverse range of other key industry roles. The strong presence of producers ensures that the event is relevant for project development, financing, and co-production.
Gender distribution is at the heart of TBNFF
In 2024 the gender split among accredited guests was nearly balanced, with
53.5% identifying as Female and 46.5% as Male.

This approaches gender parity, and is in perfect alignment with the festivals long lasting commitment to diversity and inclusion.
The prime attendee age is 35-44
The largest age cohort amongst the festival's attendees is
35-44 years old (30.8%), followed closely by the 25-34 age group (28.9%).
A regional center of cinematic gravity
While the festival has a wide international reach with
73 countries represented, there is a significant concentration of participants from the host country, Estonia (28.7%).

The top countries are dominated by European nations, particularly from the Nordic and Baltic regions, highlighting the event's role as a key regional hub.
A regional center of cinematic gravity
What about regional attendance?
Grouping attendee countries by region reveals the event's regional focus. The
Baltic states make up the largest regional bloc (35.8%), with the Nordic countries following at 16.6%.
Together, these two regions account for over half of all attendees, confirming the TBNFF's position the premier film industry gathering in Northeast Europe.
"Industry" Aaccreditation is the dominant pass type
The most common accreditation is the
"Industry" pass (33.3%), followed by the "Student" pass (11.6%)
which is largely comprised of participants in talent development programs.
Average stay of 5 nights means strong economic impact
The average length of stay for an accredited guest at the TBNFF / I@T&BE is
5.1 nights. This is a powerful economic impact indicator.

A stay of this duration means significant spending on accommodation, food, and local services for our local partners and businesses. The largest group of visitors
(37.0%) stays for 4 to 6 nights, the peak period of the industry events.
We generate over 10,000 visitor nights!
Extrapolating from the length of stay, the accredited attendees alone generated approximately
11,730 visitor nights in the city.
The "Long Haul" traveler
While the average stay is around 5 nights,
attendees from outside of Europe stay significantly longer to maximize the value of their trip.
North Americans, for example, stay an average of 6.8 nights, 33% longer than the average attendee.
Financiers and Sales Agents have the most targeted visits
When analyzing stay duration by profession, a clear pattern emerges:
roles associated with deal-making have the shortest, most efficient visits. "Financiers/Investors" and "Sales/Distribution" professionals stay for 4.4 and 4.7 nights respectively—


noticeably less than producers or directors.
National delegations have distinct professional compositions
When we cross-referenced profession with country we discoverd that different national industries engage with the festival in unique ways. The German delegation, for example, is heavily weighted towards Producers (31%), reinforcing its reputation as a co-production powerhouse.

In contrast, the United States delegation has a much more diverse professional makeup, with a significant number of Directors (16%) and Actors (15%).
Genre film professionals are a younger, emerging cohort
Attendees whose primary event was

the European Genre Forum are, on average, younger than those attending other industry events.
The dominant age bracket for this group is
25-34, compared to the 35-44 bracket for general "Industry" pass holders.
Finally, who is our power attendee?
By isolating the cohort of participants who stay for 10 or more nights, we built the profile of the most deeply engaged attendees. This group is not dominated by one profession but is led by
Producers (24%) and Directors (15%) whose projects are often involved in multiple sections of the festival.
Geographically, they are most likely to be from Estonia (29%) or Germany (11%), indicating a combination of local industry leaders and dedicated international partners.
Conclusion
We hope that this first, beta attempt at Tallinn Industry Dashboard demonstrated ow data-driven insights can improve traditional festival and market analysis and reporting. This pilot edition has successfully help us to quantify what industry professionals have long understood intuitively: that Industry@Tallinn & Baltic Event and the Tallinn Black Nights Film Festival constitute a vital regional hub for European audiovisual collaboration.
With 90.2% of participants achieving their professional goals, 73.08% generating tangible business opportunities, and 4.08/5 rating for networking, there is a measurable return on investment for both attendees, stakeholders and funders. The economic impact can be made as well —11,730+ visitor nights and an average 5.1-night stay translate into significant local spend.
The data also revealed patterns that align hand in hand with broader European media industry trends. The overwhelming preference for in-person participation (98.13%) shows that industry is cemented to physical networking in an increasingly digital world. With decreasing budgets, and ecological concerns - the way forward is a tough challenge to uptake.
Also, the critical failure of our digital matchmaking platform highlights both the costs and knowledge for high performance technology integration— that's a challenge visibile throughout the recent European Media Industry Outlook 2025 as well.
The regional concentration of attendees (35.8% Baltic states, 16.6% Nordic countries) shows that both IT@BE and TBNFF are regional powerhouses. How to turn this into a global competitive advantage remains a strategic and tactical objective.
Finally, by combining quantitative metrics with qualitative insights, we hope we've managed to create a blueprint internally but for our collaborators and peers in the industry moving beyond traditional satisfaction surveys to measure genuine professional impact and economic contribution. The first, albeit basic correlation with EU-wide industry trends seems to give validity that this approach as both locally relevant and strategically aligned with broader policy objectives.
Looking into the future, we are aiming to provide both a temporal as well as data extension, looking at various additional data points and markers, including preferences for content and programming.